[103年度U-start團隊]
自2012年起，文化部集結國內優秀的新銳文創設計品牌參與國際重要商展，打造文創國家隊，推廣臺灣文化能量與拓展貿易交流，至2019年已徵選320家次設計品牌、參與34檔次國際重要商展。7年來，Fresh Taiwan足跡已經走過巴黎時尚家居設計展、倫敦TENT設計展、法蘭克福春季消費品展、東京禮品展、曼谷國際禮品家飾展、紐約禮品展、上海國際時尚家居用品展等國際重要展會，把臺灣文化行銷到全世界，而「Fresh Taiwan」也成為臺灣在國際指標性文創展會上的招牌品牌。
透過國際各大展會參與、導入系統化業師及買家網絡之媒合等輔導機制，Fresh Taiwan 扮演陪伴品牌走向國際市場之路的角色，每每在各大展會以臺灣館形式，展出多元且創新的設計商品，驚豔國際文創專業人士及買家，隨著參展次數越來越多，臺灣品牌在國際間已獲得識別及迴響，創意潛能立足世界舞台、進一步以台式生活美學塑造國家品牌意象。Fresh Taiwan致力於「嚴選台灣優質設計，向外發聲」，在眾多的資訊中嚴選最優質設計，代表臺灣站上國際舞台。透過一個全世界共通的經驗與符號「Highlight」，讓世界深刻標註臺灣的設計和創新能量，將品質一流的 DIT 產品，藉由設計帶往更高規格的國際市場。
Influenced by its geography and history, Taiwan has developed a unique and diverse culture. The island has a rich and particular ecosystem as well as international cities with high population density. Serving as an intersection between Eastern and Western countries, Taiwan has combined a flourishing manufacturing industry with high-tech products.
Exceptional Taiwanese creative brands selected by Fresh Taiwan are ready to participate in exhibitions after carefully considering many aspects, such as culture, creativity, and marketing of their products.
Fresh Taiwan endeavors to “choose the best of Taiwan design and spread it abroad.” The best designs are chosen from a wide array of sources to represent Taiwan on the international stage. Through “Highlight,” a globally universal experience and symbol, the world will clearly see Taiwan’s vitality in design and innovation.
